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UK Performers Seek Voice Ownership Law As AI Cloning Spreads

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More than 80 UK performers are asking for a legal right over their voices as AI cloning tools raise consent, labour and accessibility questions.

Verified against source materialEdited by SendTech Times Capital & Policy DeskSource: BBC Technology
UK Performers Seek Voice Ownership Law As AI Cloning Spreads
Image source: BBC / Getty Images

UK performers are pushing for a statutory right over their own voices as AI cloning tools make imitation cheaper and faster, BBC Technology reported, citing a letter to Prime Minister Andy Burnham signed by more than 80 actors and other performers.

The campaign asks the government to give every person in the UK a legal right to own their voice.

That would move voice identity from an implied creative asset into a clearer legal claim at a time when short audio samples can be used to generate quick synthetic copies.

Voice cloning systems train on recordings of real people.

Basic versions can be produced in minutes from only a few seconds of audio, while higher-quality imitations usually require hours of material.

For performers, that gap matters because audiobook, acting, music and voiceover work all depend on recognisable delivery as well as words on a page.

Alice Sockett, an audiobook narrator and co-founder of the campaign, called the technology "an existential threat to our entire industry." Her own voice is already available in public material, leaving the campaign focused on whether performers can stop unauthorised reuse before synthetic versions circulate commercially.

The letter includes names such as Matt Lucas, Hugh Bonneville and Derry Girls actor Siobhán McSweeney.

McSweeney warned that the government was falling behind, while the campaign framed AI as a tool that could work alongside performers only if consent and ownership rules are settled first.

A government spokesperson told the BBC that digital replicas can be useful in the creative industries but can also cause harm.

A consultation is planned on how to address those risks while protecting legitimate innovation, leaving the immediate demand for a voice-ownership law short of a legislative timetable.

The policy record is not one-sided.

Voice replication has helped people who have lost speech through illness, including motor neurone disease patients who use cloned voices to communicate with relatives.

Other uses have extended into holographic memorials, where digital versions of deceased people have spoken at wakes or funerals.

Those examples leave lawmakers balancing consent, accessibility and creative labour rather than treating voice cloning as a single-purpose technology.

The performers' request would make permission the legal starting point for commercial copies, while the government's next step is still a consultation rather than a bill.

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