Google Tests Flipkart Checkout Inside Gemini And AI Mode In India

Google is testing a shopping feature in India that would let some users buy Flipkart products from inside Gemini and AI Mode in Search, The Indian Express reported, moving the company’s AI interface closer to an end-to-end transaction channel.

The trial adds a “Buy” button to selected Flipkart product listings that appear in Gemini and AI Mode.

When a user chooses the button, a Flipkart-branded checkout flow opens inside the AI interface rather than sending the shopper to a separate browser or app window.

The test remains limited.

The catalogue covers a small set of products, including smartphones, electronics and mobile accessories, and only some users are seeing the option.

A wider rollout is being aimed at October, timing that would put the feature in market ahead of India’s festive shopping season.

For Google, the experiment extends AI search from product discovery into transaction handling.

Gemini and AI Mode can already answer shopping queries and surface recommendations; the new checkout path would let the same interface carry a shopper from query to purchase, at least for eligible Flipkart listings.

That shift is becoming a wider contest among AI platform companies.

OpenAI and Meta have been adding shopping and commerce functions to their own AI services, while retailers and marketplaces are weighing how much access they should give to outside agents that browse, compare or act on behalf of users.

The source article noted a recent example of that tension: Amazon blocked Meta’s personal AI agent, Muse, from accessing its shopping site, citing privacy and security risks.

The restriction shows how AI commerce depends not only on assistant design, but also on whether major merchants permit agent-led activity on their platforms.

Google framed the India work as experimentation.

A company spokesperson was quoted as saying that Google is always testing features and experiences to help people discover and connect with businesses more easily, and that it had no further details to share.

The Flipkart test also sits alongside Google’s wider push to make shopping more conversational across its services.

On YouTube, the company has been experimenting with AI-powered product discovery tools, including a feature that can identify products mentioned in videos and display relevant purchase links.

The next test for Gemini is whether shoppers treat an AI answer box as a place to complete a purchase, not just begin one.